Client

Juris Protocol

Juris Protocol

Industry

Blockchain / Web 3.0 / Fintech

Blockchain / Web 3.0 / Fintech

Challenge

Designing a complete lending platform operating in the often difficult-to-understand world of Blockchain and Web 3.0 in an enterprise style that is understandable to investors and institutions from traditional finance world.

Challenge

Designing a complete lending platform operating in the often difficult-to-understand world of Blockchain and Web 3.0 in an enterprise style that is understandable to investors and institutions from traditional finance world.

Brand strategy and product design for "Bank, not a bank" that is building on Anchor’s $10B legacy

Bank, not a bank, but infused with digital wisdom.

Juris Protocol is an enterprise-grade financial ecosystem built on Terra Classic, designed to redefine decentralized finance with secure lending, borrowing, and liquidation markets. More than just another DeFi platform, Juris blends the efficiency of traditional finance with the autonomy of blockchain, eliminating middlemen and counterparty risks. Whether you’re unlocking liquidity, leveraging multi-collateral strategies, or capitalizing on discounted assets, Juris provides the tools to control, optimize, and grow your digital wealth. With a tiered staking model, institutional-grade security, and governance-driven evolution, Juris is not just a protocol—it’s a foundation for sustainable financial empowerment. Built for institutional adoption, high-net-worth individuals, and DeFi innovators, Juris bridges the gap between TradFi and DeFi, creating a future where financial systems work for you—not the other way around.

Juris Cuneiform as main element of key visual

The function of a key visual is to convey a message or emotion as well as to indicate the industry in which the brand operates. We’ve managed to achieve that by mergin the past (Persian culture, Juris symbolism) with a future of finance (DeFi). We brought back to life the Old Persian Cuneiform. We have created a modern form of this script that allows Juris to present its mission, products and services in a unique way.