Services
UX audit
Evaluation of the user experience (UX) of your digital product or service. Through meticulous analysis and assessment, we identify usability issues, design flaws, and opportunities for improvement to enhance the overall user satisfaction and effectiveness of your digital platform.
Why you need a UX audit?
A UX audit helps uncover hidden challenges and barriers that may be hindering user engagement, conversion rates, and overall satisfaction with your website or application. By addressing these issues proactively, you can optimize the user experience, improve brand loyalty, and gain a competitive edge in the market.
How does UX audit positively impact your financial results?
UX audit can yield significant returns by driving measurable improvements in key performance metrics. By identifying and addressing usability challenges and design deficiencies, you can enhance user satisfaction, increase conversion rates, and ultimately boost revenue generation. Additionally, optimizing the user experience can lead to higher customer retention rates, lower bounce rates, and increased customer lifetime value, contributing to long-term financial success.
What are the stages of UX audit?
1.
Heuristic analysis
Evaluation using established usability principles (Nielsen's heuristics) to identify potential usability issues and design flaws.
Method that is designed to reflect the path a new user takes on a given digital product. I check whether the website enables the user to achieve the intended effect in a seamless way, whether he will notice and use the facilities and tips we have introduced, whether he will tie the interface elements to the actions he wants to perform and whether the system will effectively inform him about the stage he is at.
3.
Usability testing session
Representative users participate in usability testing sessions, where they perform tasks and provide feedback on their experience.
4.
Report with recommendations
Presentation of the audit findings and recommendations to key stakeholders, including project sponsors, designers, developers, and decision-makers.