Client

Molecooles

Molecooles

Industry

Health and beauty

Health and beauty

Challenge

Creating packaging and a brand strategy that is as unique as product itself and stands out from other competition in the relatively young nutricosmetics industry

Challenge

Creating packaging and a brand strategy that is as unique as product itself and stands out from other competition in the relatively young nutricosmetics industry

Empowering women in blockchain through the first decentralized beauty biohacking club

Welcome to the world of beauty biohacking

Molecooles introduces a transformative vision where beauty emerges as a new form of currency. As the world’s first decentralized beauty biohackers club, the platform harnesses cutting-edge trends and innovative technologies to create a premium longevity wellness brand. It equips users with a personal AI doctor, functioning like an Uber for health, available on demand to evaluate and quantify results through advanced AI analytics. The platform ensures equitable distribution of commercial success among all club participants through the use of MQLS tokens.

Binary letters and layout as main elements of key visual

Binary numbers are converted into binary letters using ASCII codes. Each letter consists of eight binary digits. This graphic solution allows for the inclusion of a hidden message in both the logo and marketing materials what makes the brand unique and intriguing. Additionaly layout of marketing materials develop this idea and gives it extended symbolism. The graphic design not only refers to a letter/phrase but also represents a problem and solution. Problem (0) releted to beauty and health is solved using Molecooles products (1).