Client

Molecooles

Molecooles

Industry

Health and beauty

Health and beauty

Challenge

Creating packaging and a brand strategy that is as unique as product itself and stands out from other competition in the relatively young nutricosmetics industry

Challenge

Creating packaging and a brand strategy that is as unique as product itself and stands out from other competition in the relatively young nutricosmetics industry

Molecule-shaped packaging hiding secret to beauty

Welcome to the world of beauty biohacking

By understanding the precise nutrients, minerals, and essential elements required for optimal beauty health, Molecooles crafts a range of nutricosmetics that work in harmony with your body's natural processes.

Binary letters and layout as main elements of key visual

Binary numbers are converted into binary letters using ASCII codes. Each letter consists of eight binary digits. This graphic solution allows for the inclusion of a hidden message in both the logo and marketing materials what makes the brand unique and intriguing. Additionaly layout of marketing materials develop this idea and gives it extended symbolism. The graphic design not only refers to a letter/phrase but also represents a problem and solution. Problem (0) releted to beauty and health is solved using Molecooles products (1).