Binary numbers are converted into binary letters using ASCII codes. Each letter consists of eight binary digits. This graphic solution allows for the inclusion of a hidden message in both the logo and marketing materials what makes the brand unique and intriguing. Additionaly layout of marketing materials develop this idea and gives it extended symbolism. The graphic design not only refers to a letter/phrase but also represents a problem and solution. Problem (0) releted to beauty and health is solved using Molecooles products (1).