Client

Nayan

Nayan

Industry

Search engines

Search engines

Challenge

Creating a unified and understandable brand strategy for a product that currently operates locally on the Indian market but has big plans for global expansion

Challenge

Creating a unified and understandable brand strategy for a product that currently operates locally on the Indian market but has big plans for global expansion

Brand strategy for an innovative AI-powered search engine backed up by Google

Search for Anything. Anywhere. See All with Visual AI.

NAYAN is a leader in enterprise AI software, services, and applications, helping companies transform their operations and solve the complexities of digital information today. With our AI solutions and rich partner ecosystem, our customers can address their current and future challenges, empowering them to run more efficiently, accelerate decision making, and gain a competitive edge.

Scope of work:

CHALLENGE is responsible for the brand strategy. We conducted branding workshops, prepared brand symbols and based on them we designed a new visual identification and communication for Nayan.