Client

Riqochet

Riqochet

Industry

Mobile Apps / Sports

Mobile Apps / Sports

Challenge

Creating a brand that fits both the hot and luxurious Miami vibe as well as the aggressive and ruthless world of modern and trending team sports like Padel or Golf.

Challenge

Creating a brand that fits both the hot and luxurious Miami vibe as well as the aggressive and ruthless world of modern and trending team sports like Padel or Golf.

Brand strategy for a mobile app taking the USA team sports market by storm

Play to Rank. Win to Belong.

Riqochet isn’t just a sports app. It’s a competitive ecosystem built for the elite minority who live for the challenge. In a world where most platforms are open to everyone, Riqochet is reserved for those who win their place. We believe competition is the most valuable social currency. That reputation is earned, not claimed. That access should feel rare. Whether you play padel, golf, or snooker—the game doesn’t stop at the court. Our design reflects your mindset: sharp, fast, intentional. Our name is your strategy—every move has an impact. Riqochet is for players who don’t just play the game. They own it.

Bet on Skil. Play for Status.

We partnered with Riqochet to craft a complete premium brand experience for a new, invite-only competitive sports platform for high-net-worth individuals. Our scope included brand strategy, brand symbol creation, naming, logo design, key visual development and creative direction for future product and marketing assets. The identity draws from the ricochet motion as a metaphor for elite competition, status, and impact—both on and off the court.