OT Data Transmission and Cybersecurity



Tekniska - Branding & UX/UI

Everything connects

Tekniska has contacted CHALLENGE with a clear aim to build a new website. Yet after short time, we came to the conclusion that building business and marketing strategy is necessary, and it should be the first step towards a full rebranding of the company. I. Lifting logo Evolution, not revolution. The changed typography made the logo more clear, serious and solid. The characteristic sign with letter T has been transferred to the new logo, but the oval square has been discarded. We improved the proportions of the sign and made the overall colors more contrasting and modern.

OT Data Transmission and Cybersecurity Leader

II. Key visual: The main element of Key Visual is a futuristic illustration inscribed in the shape of the so-called key. the key. It serves as the basic element of building the visual identity of the TEKNISKA ® brand. III. Website redesign: The redesign of the existing TEKNISKA ® website involved a complete abandonment of the stylistics based on overwhelming animations and contrasting elements. Credits: Dawid Skinder - Art Director Maciek Mucha - Brand / UX / UI design Krzysztof Nowak - Brand design Łukasz Czubak - Copywriter Przemysław Grygiel - Project Manager